Ed Grant found himself in a situation many players experience: He had reached a plateau in his improvement journey, and nothing seemed to make his handicap budge. A psychology major at the University of Arizona, he realized that while there were many guides for how to swing the club, there were none that focused specifically on the mental game. He resolved to rectify this missing piece, both for himself and others.

Beginning in the 1970s, Ed recorded his concepts and experiences about improving the mental approach to golf. Those recordings found their way to three legendary coaches—Jim Flick, Bob Toski and Dr. Gary Wiren—and Ed was invited to share his concepts at golf seminars across the country.

Subconscious Golf emerged first as a series of cassette tapes in the late 1970s and then a revised set of CDs in the 1990s. Overwhelming demand for updated material led Ed to revise the program and re-release as a book in 2012. The book—written with Golf Digest Senior Instruction Writer Matthew Rudy—includes volumes of new material and a series of instruction videos with Golf Digest 50 Best Teacher Tim Mahoney.

Grant’s techniques have helped dozens of top-level PGA Tour players from the 1970s to today, and his material has been adapted and utilized by some of the game’s most prominent instructors, including Jim McLean, Mike Bender and Dave Stockton.

Ed lives in Scottsdale, Ariz.